Hello Beautiful!

my name is Sheila.

If you're looking to be

seen, heard, understood & supported, you're in the right place.

Organic Rainbow
Organic Rainbow

Who are you and what do you do?

My name is Sheila Petersen and I'm a graduate of The Institute for Integrative Nutrition, NYC, and a certified health and lifestyle coach. I have a proven record of helping people who are contemplating making changes in their life through customized plans and one-on-one sessions. By the age of 32, I had been through divorce, bankruptcy, pneumonia, two foot surgeries and high levels of pain. In 2009, I was introduced to health coaching and it has changed my life. Instead of feeling controlled and powerless, I have discovered my passion and purpose through holistic health practices in all of the key areas of life. My intention is to show you how you can do the same.

How long have you been doing what you do, and how did you become a Lifestyle Coach/Consultant?

To answer this question and provide you with some context, it’s probably best that I share with you a defining moment that brought me to where I am today, supporting women like you on exactly what to do and how to achieve happiness from the inside out.

On the outside everything looked great.

In 2011, I had a successful 20 year career in sales, managing Fortune 500 companies in the tech space, with excellent pay and benefits. I wasn’t passionate about my career and decided I needed a change. I started school at the Institute for Integrative Nutrition to become a Certified Holistic Health Coach, because I love food and helping people.

I was burning the candle at both ends… between work, home, and school. I was secretly icing my low back in my cubicle at work from sitting all day. I ate microwaved lunches in and gourmet dinners out and a few cocktails in the evening to unwind after a stressful day. I was in debilitating physical pain, riddled with anxiety and tossed and turned all night. I believed I was healthy, but if I’m honest, I was on auto-pilot.

Finally, I had enough. I saw my doctor. I was prescribed shots, pills and patches and sent on my way. I added in physical therapy and three workouts per week, yet, still in pain. I continued to hear “sorry, there’s nothing else we can do”. I saw doctor after healer after coach! I began to question why my doctor’s weren’t asking me about my nutrition, my relationships, my stress or my sleep.

Because I'm a forever student, in 2019, I arrived and enrolled in The Wright Foundation’s Year of More - a year long program focused on Social and Emotional Intelligence.

I learned so much in this year! I was completely clueless of my anger and the hold it had on me. I was afraid to feel the anger and the hurt that stemmed from feeling abandoned by past relationships in my life. I spent 20 years protecting myself and masked my feelings by avoiding the ones that didn't feel good. What I was really doing was abandoning myself to avoid pain which never allowed me to be happy and free. These suppressed emotions began showing up as physical pain - muscle tension, thyroid nodules, fibroids and bursitis. Who knew that unaddressed emotions could be at the root of my physical pain? Certainly not me. Abandoning myself served its purpose… until it didn’t. My purpose was in my pain.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.

-Simon Sinek

Why do you do what you do?

My decade long journey surprised me with a huge breakthrough. I learned how to begin accepting that I have to feel in order to heal if I wanted things to shift for the better. I made it my mission to create a safe, non-judgmental space that would allow people to be heard, to be seen, to be vulnerable, to be understood. It took me a decade to find what I was looking for. I don't want you to wait that long.

This is my WHY.

Who are your clients?

I work with high-vibe, positive, heart-centered women just like you who aren’t afraid to admit they need help and ask for it. I work with women who are ready and committed to showing up and willing to do the work even when it gets hard. (Pssssst - the only way is through.)

Pro Tip: Most of the women who work with me have waited a year or more to reach out and as they reflect on our time together, they wish they wouldn't have waited so long.

I love supporting women who:

  • know what they want, but aren’t sure how to get it.
  • currently see a therapist or who have been in therapy.
  • feel like they have tried it all and still seeking results.
  • are tired of everything on the outside looking great, but on the inside they want to run.
  • who want to begin living from the inside out, instead of the outside in.

There comes a point when we stop trying to fill the void with something outside of us and we learn that we can be happy and grateful right where we are because we say so.

I also have plenty of experience working with men and children too.

When might working with you be most valuable?

  • before, during or after an expected or unexpected job loss
  • before, during or after contemplating a career or industry change
  • a recent health diagnosis
  • a relationship change or struggle - breakthrough or breakup
  • LGBTQ / Gender Identity
  • physical, mental, emotional, financial - grief, loss or pain

What makes you different from other Lifestyle Coaches/Consultants?

I ask you questions in a way that no one has asked you before.

I hold a safe, non-judgmental space for you that is sacred and allows you to feel seen, heard, known, loved and understood.

I help you see how your personal energy, attitude and outlook is directly connected and an extension of all of the things in and around your life. This is a key perspective that could be blocking you from receiving.

You’ll always get a straight to the point, quick, and honest response from me.

I will always tell you the truth. The truth about what’s standing in the way of your success and how to face it FAST so you can start getting results in record time. I like to add in a healthy dose of humor, fun and inspiration along the way. I will always ask permission to go deeper. I will lovingly challenge you when you don’t show up and I will remain strong enough to remind you of your WHY so we can keep going.

What type of personality do you work best with?

I’m known to work best with other women who are positive, self motivated, people who are committed to their success no matter what, who are super-ready to get going and just want to know exactly what steps to take to stop trying to control everything and live with intention and purpose. You will be expected to take serious and consistent action. I'm super intuitive and can smell an excuse a mile away!

Please know I’m very selective in who I work with and I cherry-pick my clients, choosing to gently turn away people who aren’t suited for my programs or aligned mindfully or energetically. It wouldn’t be fair to them. I'm here to make this a win-win.

What will I learn?

  • You will learn how to reclaim your self worth, even if everything is pointing to "I'm not good enough".
  • You will learn how to connect with your knowing without looking outside yourself, even if you're busy, and don't have time to slow down.
  • You will learn how to shift from feeling guilty, even if you're not good at setting boundaries, to asking for what you want and getting it.
  • PLUS: You will learn how to trust yourself more without avoiding or self sabotaging, even if you're afraid to step into the unknown.

How quickly will I feel/see results?

There are no quick fixes here. Doing the work is a practice and a journey. If you're not changing it, you might be choosing it, unknowingly. Until we recognize our patterns, we'll only carry them and repeat them in our relationships (personal & professional). It's just a matter of time before this pain manifests as endless suffering inside. At first, it can look like scrolling devices, shopping, eating, drinking and any other toxic habit we choose that may be seemingly harmless, but if we're honest with ourselves, we know what needs changing. Sound familiar?

All of this to say, shift happens! Shifts can happen as slow or as fast as you desire. You get to choose. Staying open, consistent and committed is best. What you put in, you will get out.

How much does it cost?

You are your best investment. Here's what it looks like:

The investment in yourself is $349 per month.

We meet weekly for 50 minutes by phone or Google Meet. You choose.

The commitment is month-to-month. No locked in contracts.

The guarantee is truth.

The goal is your results.

The vision is what we create and live out to it's fullest together!

Sheila, based on everything I’ve read and heard about you, I know you’re the one I want to learn from. What are my options for getting started with you?

CLICK HERE TO BOOK YOUR CLARITY CALL. P.S. - THIS IS NOT A PUSHY SALES CALL! This is a conversation to see if we are a fit and to answer any questions before getting started.

When we both agree that we are a fit, I'd be honored and grateful to be the one to serve and support you in living from your vision to a better, happier, healthier and more peaceful you. See you inside.



Organic Rainbow
Organic Rainbow


If I would have known that my time with Sheila would have resulted in such a positive transformation, I would have contacted her years ago. In just a short time, Sheila taught me lifelong skills that not only changed my mindset, but also allowed me to change my relationship with myself and ultimately with others especially those I love so dearly. Healing myself by facing and analyzing unresolved emotions was a priority that Sheila unveiled within me. She taught me to be less reactive and more consistent with my daily interactions both personally and professionally. She taught me how to cancel out negative thoughts and prove my self-worth. She taught me what it means to be affirmed. Documenting all of these aspects was a tool I began utilizing weekly with Sheila's guidance. This tactic has proven that when my thoughts or emotions appear, I can act appropriately. Sheila reminded me to use energy positively. Be grateful for those positives throughout the day and let them marinate into the next. But when challenged, because we all have obstacles to overcome, Sheila taught me how to restructure my mindset and be aware of what brought success. There are so many other practices that Sheila embedded within me, but I can't share all of her secrets. You will not be disappointed moving forward with a Life Coach like Sheila. She truly is an amazing soul who supported me and provided me with the tools I need to continue tackling all the things Laura. I am forever grateful for her.

LAURA G. - Trust Train Transform Life with LC

Working with Sheila was very therapeutic and wonderful. She’s so personable and understanding— anyone looking to add value and confidence to themselves should work with her! I had never worked with a lifestyle coach prior to Sheila, and I was a bit hesitant at first. I believe most individuals fear the idea of becoming vulnerable and sharing personal matters with coaches/counselors/therapists in general. Working with a coach is so different than a therapist. Coaches focus on helping you find a solution and interact with you — unlike therapists who just listen to your past and barely provide feedback on how to fix or overcome your issues. Working with Sheila was different. She really listens and provides great insight, offers ideas, and works together with you to discover possibilities, solutions and opportunities with all personal matters shared. She’s your biggest cheerleader and confidant you can turn to at all hours of the day. Why go through life alone when you can dominate your hurdles together with Sheila and get what you want out of life? Call her! You’ve got nothing to lose and everything to gain!

KRISTIE J. - Multicultural & Trilingual Luxury Branding Wardrobe Stylist for Entrepreneurs, Best-Selling Authors, Motivational Speakers, VIP Coaches & Professional Athletes

Something I was not expecting from working together is that I have become more forthright and truthful in getting my needs met in my relationships both at home and at work, this has been the biggest surprise for me and improved how I am as a person. I am not perfect by any means but I hope I am more compassionate and have a better understanding of myself and others. My strengths are something that I have a better understanding of and I can use to their best advantage.

Organic Rainbow

LUCY S. - Lucy Rose Design


Organic Rainbow
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